IT ALL STARTED WITH AN IDEA Our story starts in 2006, when our founder asked: why can’t men’s underwear be better? After spending hours on a fishing trip in a clammy ocean suit, he wondered if there was a way to fend off the uncomfortable effects of chafing and friction down south.The answer was SAXX. Simply put, this is underwear designed differently. Our technologies move with you and deliver revolutionary comfort every step of the way.Thanks in large part to the patented BallPark Pouch™ – our defining piece of internal tech – men now know that underwear isn’t just an afterthought. It’s the foundation of a comfortable and distraction-free day. THE BALLPARK POUCH™ The innovation that started it all. Every pair of SAXX Underwear comes equipped with our patented BallPark Pouch™ technology. Designed to reduce skin-on-skin friction, this 3D hammock-shaped pouch keeps everything in place.Constructed to accommodate the male anatomy, the BallPark Pouch™ allows for natural support and movement. Thanks to breathable mesh panels and no exposed stitching, this piece of internal tech provides the separation and space guys need to go about their day distraction-free. " Only three things will ever touch my balls: my wife, SAXX, and a doctor if it’s absolutely necessary. To the non-believers, I say: try a pair and if they aren’t the most comfortable underwear I will give you your money back. So far I’m batting a 1,000. - Ryan via Email"